Rather than spending money on morally-neutral merchandise, why not buy soul-building books, movies, music, and Catholic items?  We’ve opened the JOE’S PEOPLE store to supply you with all the Catholic books that I actually read, recommend, and discuss on the big show.  We also feature some of the movies closest to my heart, some of which I’ve promoted and screened for hundreds of people.  Come and browse!  No Black Friday crowds!  Check us out here.